Cuatro Dias

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Service industry battles summer slump with fresh concepts, attitude

While there’s no perfect answer to staying fiscally sound when the summer heat blankets Tucson, various businesses in the service industry have adapted to the triple-digit temperatures.

Whether it’s a business baking sweets or offering a soft pillow to an out-of-towner, relishing in what the Old Pueblo can offer appears to be the cornerstone to success.

What sets the Downtown Clifton hotel apart from the competition is it offers a quiet getaway that’s walking distance from Tucson’s nightlife, said Erin Cox, guest and community relations manager at the local lodge. Moreover, their staff, some of whom live in the neighborhood, offer a welcoming, family feel, she said.

“So we have a lot of return guests, who are very loyal to us,” Cox said.

Read the entire Inside Tucson Business article here. Originally published May, 10, 2019.

New Ina Road interchange promises increased capacity, improved safety

Signed, sealed, delivered—the new Ina Road interchange is yours. 

After more than two years of construction, the Ina Road revamp at Interstate 10 is now open, although workers are completing some final details.

Ruthrauff Road at I-10 is next on the list for construction, but that project won’t begin until September. 

The $128 million project at Ina Road had a handful of goals: widen I-10 to three lanes in each direction at the interchange; expand a 1.6-mile stretch of Ina Road to two lanes from North Silverbell Road to North Camino De La Cruz, which is just east of the freeway; create new bridges to carry Ina Road over the Union Pacific Railroad tracks; and create two new bridges over the Santa Cruz River. The project also lowered I-10 at Ina Road and called for renovation to the corresponding frontage roads.

The Arizona Department of Transportation managed the project. 

Tom Herrmann, public information officer at ADOT, said although this type of undertaking is “daunting” it was “tremendously important” for two main reasons: the exponential growth in the Town of Marana, and to create a safer throughway.

“We can look back now and think it was a lot of hard work, but it was absolutely worth it from our perspective,” Herrmann said. “We hope the community feels the same way.”

Read the entire Tucson Local Media article here. Originally published May 1, 2019.

Local company transforming stroke, brain cancer treatment

The art of developing innovative medical treatments can simply consist of reassigning how a compound is being used. 

Just ask Dr. Evan Unger, who co-founded NuvOx Pharma, a Tucson-based research and development company. 

Since 2008, NuvOx Pharma has focused on treating life-threatening diseases involving hypoxia, where oxygen is prevented from traveling to body tissue which disrupts metabolic functioning.

The company’s journey began when Unger licensed the rights to dodecafluoropentane emulsion, or DDFPe, which was originally developed for ultrasound technology. The company repurposed the compound for oxygen delivery therapies for patients who suffer from stroke, traumatic brain injury and hemorrhagic shock.

The company’s flagship program is for stroke treatment, Unger said, because of the size of the market. They believe the effectiveness of their therapy could make it the next standard of care. Approximately 795,000 Americans suffer from strokes each year.  

Read the entire Tucson Local Media story here. Originally published April 24, 2019.

Medical Marijuana Offers Gateway to Re-Leaf

From soothing physical ailments to liberating patients to creating local sustainability—that’s the impact the medical marijuana industry can have, said Aari Ruben, owner of Desert Bloom Re-Leaf Center.

For many people living with a chronic disease, medical marijuana is a last-ditch effort, Ruben said. When new patients trudge through his door believing they’ve exhausted the gamut of treatments, he prescribes something different: hope.

“Instead of them going to a doctor who’s giving a grim prognosis, I’m trying to educate them and inform them what their different options are,” said Ruben. “It’s very empowering. And it starts to give them some faith in themselves that they can manage other areas of their lives.”

Almost six years ago, Ruben opened Desert Bloom, which started as a family-run medical marijuana dispensary operating out of 1,200-square-foot storefront.

Read the entire Tucson Weekly article here. Originally published April 18,2019.

Street Whispers

I wandered the barrio tonight. Camera. Click, click. I heard your voice pierce through the night sounds. So I whispered, ‘I love you too.’

Las calles always have the message I need; wait until midnight, patently, I thought. Then, go visit your hermano.

Mourners laud Don Diamond’s legacy, philanthropy

He was an influential leader, a charismatic entrepreneur and man who loved Tucson until his final days.

That’s how friends and family described the legacy of the late Donald R. Diamond, a prominent Tucson-based real estate developer and philanthropist, during a memorial held on Wednesday afternoon.

Diamond died on Monday, March 25. He was 91.

More than 300 people packed the Catalina Room at the Jewish Community Center Tucson. Although the required garb was dark the tone of the ceremony was playful and light-hearted, keeping in step with Diamond’s temperament.

“My father couldn’t afford a rabbi for the service, so I will be officiating this afternoon,” his eldest daughter Rabbi Jennifer Diamond told the piqued crowd.

She further said Donald Diamond would be pleased to know that he’ll finally recoup for paying for her the five years of rabbinic school.

Both comments sweetened the heavy mood of the day with warm laughter.

After leading a traditional service, Jennifer Diamond offered their personal guests a glimpse into her family’s life.

Read the entire Tucson Local Media story here. Originally published on March 28, 2019.