Tucson reputation as ‘world-class destination’ gets boost from new murals

Rocky Martinez painted the ‘Goddess of Agave’ mural on the Benjamin Supply building at 440 N. 7th Ave. (Photo: David J. Del Grande ; Mural © 2016 Rocky Martinez/Tucson Arts Brigade)

Bright colorful new murals scattered around downtown will do more than beautify Tucson — they’ll provide an economic boost by helping to brand Tucson as an exotic, world class destination, and by reducing the money spent on graffiti abatement, says Michael B. Schwartz, director of the nonprofit Tucson Arts Brigade, which facilitates the City of Tucson Mural Program.

“We did some surveying,” he says, and found that dozens of people have been coming downtown daily just to look at the murals, often staying to dine or shop.

Written by Phyllis Braun, Arizona Jewish Post executive editor. Find the entire article here.

Original publication date, June 24, 2016.

 

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